Brand
/
Campaign
/
Photography, Video, Illustration
GoDaddy Brand
/ About the project
Since then, the internet has changed entrepreneurship forever, and we’ve evolved way beyond just domains. Now we empower everyday entrepreneurs with all the help and tools they need to grow online, and our brand needed to reflect our commitment to entrepreneurs everywhere. We examined every component of our brand in order to create an entirely new design system. To focus our thinking, we developed our Design Ethos, a guiding principle built on four core tenets (Good Design for All, Humanity + Technology, Thoughtfully Creative, Inspire Joy). The work that’s resulted from this design system has consistently resonated with everyday entrepreneurs, demonstrating we’re in their corner while giving them the energy to create.
RESULTS (combined with campaign launch)
• First turn around in brand interest scores since GoDaddy’s IPO in 2015.
• 20% increase to traffic on godaddy.com
• Increased brand search more than ever. +12% (The goal was +3%)
• Increased diversity and inclusivity through entrepreneur partners.
/ Credits
Role:
Senior Art Director
/ Creative Team:
Creative Directors:
Casey Scherbinoff, Chris Rushing, Matthew Krivanek
Art Directors:
Jade Bayonet, Nathen Cantwell
Agency:
Koto.Studio, Buck.Co
/ Inspire me and guide me.
We decided on a mixed editorial style approach to our illustration and settled on
multiple styles versus just one. Our CGI illustration brings joy and creative storytelling to how
we represent our products and their benefits to our audience. And our hand illustration style
brings a touch of humanity at smaller touch-points across the GoDaddy landscape.
/ Interesting people doing interesting things.
Our photography captures moments of entrepreneurs living and breathing
what they do best. No matter the industry, we wanted real people being authentic
and intriguing, showing others that it's possible to make their own way.
